Senior Affiliate & Creator Partnerships Manager Job at SBcollective, West Virginia

  • SBcollective
  • West Virginia

Job Description

Job Description

We are working with a lifestyle ecommerce brand in its search for a Senior Affiliate & Creator Partnerships Manager to build and scale a creator network that drives profitable revenue and a consistent pipeline of content for paid advertising.

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You will own creator partnerships, Meta Partnership Ads, affiliate publishers, and the strategy behind our TikTok affiliate program. This is a hands-on management role with accountability for partner growth, content output, and financial performance.

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What You’ll Own

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Creator Partnerships & Content Growth

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  • Build a repeatable process for sourcing, testing, activating, and retaining creators across our affiliate and paid-content programs.
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  • Develop successful creators into ongoing partners through performance-based offers, paid partnerships, and expanded usage opportunities.
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  • Own partner selection, negotiations, contracts, deliverables, renewals, and key relationships.
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  • Work with Paid and Brand Creative to translate content needs into creator recruitment priorities and production plans.
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  • Maintain a forward-looking content pipeline across priority products, launches, audiences, and formats.
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Meta Partnership Ads & ReFunnel

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  • Own and grow our Meta Partnership Ads/whitelisting program and ReFunnel creator network.
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  • Recruit creators with strong brand fit and paid-ad potential; negotiate fees, commissions, permissions, and usage rights.
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  • Partner with Paid to evaluate creator performance, identify winners, and expand successful relationships.
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  • Ensure creators consistently deliver fresh content based on testing results and creative needs.
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TikTok Affiliate Strategy & Agency Management

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  • Serve as the brands primary contact for the TikTok affiliate agency, setting clear goals, priorities, and expectations.
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  • Direct recruitment strategy, creator segments, product focus, activation plans, commissions, and incentives.
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  • Keep agency plans aligned with inventory, launches, promotional calendars, and brand standards. Set TikTok LIVE priorities with the agency and evaluate affiliate participation and results.
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  • Build direct relationships with top affiliates and identify opportunities to expand them into broader partnerships.
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  • Maintain a clear division of responsibilities: the agency executes its contracted recruitment and program operations; this role owns direction and oversight.
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Affiliate Publisher Management

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  • Manage relevant shopping, editorial, review, and other affiliate publishers.
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  • Negotiate commissions, placements, and campaign opportunities within approved budgets.
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  • Coordinate product launches, promotional calendars, and assets with publisher partners.
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  • Evaluate revenue, new-customer contribution, and profitability to determine which relationships to grow.
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Financial Planning & Reporting.

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  • Deliver regular reporting with clear findings, recommended actions, and ownership of next steps.
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  • Track affiliate revenue, productive creators, content delivery, seeding conversion, creator retention, and program contribution.
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  • Assess Meta creator performance with Paid, including spend, ROAS, creative performance, and partnership costs.
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What We’re Looking For

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  • 5+ years of relevant experience in creator partnerships, affiliate marketing, or social commerce, with ownership of budgets and performance.
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  • Experience managing agencies and holding external partners accountable.
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  • Hands-on knowledge of Meta Partnership Ads, creator usage rights, and performance-based creator programs; ReFunnel experience is a plus.
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  • Experience with TikTok Shop affiliate programs and product seeding.
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  • Strong negotiation, relationship management, and reporting skills.
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  • Ability to connect creative output with revenue and profitability.
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What Success Looks Like

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  • A growing network of creators who consistently produce usable content and profitable sales.
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  • A reliable flow of fresh creator assets for Meta and TikTok advertising.
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  • Strong TikTok agency performance against agreed goals.
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  • Product seeding that converts into content, active affiliates, and revenue.
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  • Clear visibility into program costs, results, and investment decisions.
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Why Join Us?

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  • Competitive base salary of $85k-$100k
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  • Comprehensive health insurance (medical, dental & vision)
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  • PTO + Holidays
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  • 401k with Company Match & More
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We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, and any other status.

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We are proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know.

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